GENERATE REVENUE THROUGH PROMOTED PINS
Pinterest, the privately held visual-pin board company is a very well know social networking website. As we know the promoted pins we see, they were first started in the second quarter of 2014 to generate revenue for the website and customers can use to generate revenue for themselves. These promoted pins are actually artful ads that people really love.
The general idea of Pinterest is that if you like any ads, you simply pin them to your virtual pin board, in the same way a magazine reader would paste an ad to their bedroom walls. In Pinterest you can share the ad with your friends and have discussions about them.
Pinterest simply provides the service to its users, where they can digitally pin images, videos, and objects to their digital boards and share them with their friends. Pinterest has approximately 50 million users globally. Imagine the kind of impact marketing and advertising on such a social networking website would have on your brand.
Like most of the fastest growing consumer start-ups in the Silicon Valley, even Pinterest had not focused much on revenues in the beginning, to ensure the popularity of their product. But then they started the concept of promoted pins. Initially this service was rolled out as a test to a very small segment of the market, to see how it is accepted.
People interact to these pins in the same way they do to Pinterest in general. There is an alignment between what people are there to do on the site, which is to discover the things they care about and interested in. the objective of advertisers here is to be discovered by the people who are interested genuinely.
Pinterest, unlike other social media marketing websites like Facebook and Twitter, is explicitly used by users to fill up their boards. It is a great marketing platform for promoters.
The special thing about Pinterest Promoted Pins is that a promoted pin blends in very well between the normal ads by other users. So a user cannot tell whether it’s a promoted pin or not. Now getting a customer is not an easy job. You need to generate leads first. That can be done by leading them to a different webpage, and then by taking their email address from them. Make them sign up for a newsletter, or tell them to put their email address to watch a five minute video of how to perfect your golf swings. Then you need to follow up with the leads to convert them into customers. All of it starts and depends on the CPC in your PPC campaign. CPC is Cost Per Click and PPC is Pay Per Click. Just like John Locke, an online marketer; you can generate thousands of dollars by leading people from your promoted pin to a compelling story about the brands and products in your online store, then to your online store.
Through these methods you can also generate revenue through the promoted pins.