Search Engine Optimizations (SEOs) are fundamental to rank the website on search engines for prospective buyers or users’ searches. Thus, one should build the website so as to make it appealing to not only the visitors but also search engines like Google. Several optimization measures should be taken not only by newcomers but also experienced SEO professionals.

The primary goal of SEOs are to create a great user experience and communicate the right intentions to the search engines for recommending the website in relevant searches.

Every website is an integrated structure of links, social media, paid searches, content and infrastructure.


Search engines refer the best website choices to the referring users based on the below mentioned relevancy factors:

  • Content –It refers to the write-up that focuses on the theme on hand with relevant titles and descriptions;
  • Performance – The loading speed and performance of the website;
  • Authority –The ranking authority of the site or if it is used as references for other websites;
  • User Experience – It refers to the appearance and user-friendliness of the site along with the bounce rates.


Search engines also often penalize websites and SEOs who try to use too many artificial means to gain authority and ranks by using items like keywords stuffing, links that are purchased or poor user experience with website having many ads and difficulty in browsing.


SEOs need to be well aware of the business models and adopt the same on the websites while being aligned to the organizational goals. Keyword strategy which be implemented both on-site and off-site platforms so as to bring about multi-channel optimizations. The platforms include – Facebook, Twitter, Email, Ratio, TV ads.

Consistency with keywords with the platforms helps in branding and also makes users familiarized.

Domain Naming is integral to the website’s overall foundation. These should be consistent in all search engines, should be preferable old, established domains and the URL should include the keywords.

Since other electronic hard-wares have started gaining popularity for digital media in the recent times, mobile and tablet optimization should be done in addition to desktop optimizations. This can be done by creating media rich content like videos on the primary pages and optimizing non-text content which can be viewed by search engines. Best practices for these should be used.

Sufficient focus should be given to meta-data too with the website content having meta- descriptions and titles. Many meta-keywords are ignored by search engines but can be used in specifications with correct formats. Also the meta-descriptions should be unique and not duplicated from other sites or links. Unique attention-attracting, short titles entice the reader and keep them gripped to click and read more.

Conclusion – SEOs should always remain the primary focus on the mind and followed with the best industry practices. The basics of SEOs should be intact to avoid one from losing revenue opportunities. Ensuring the above practices are adopted, the SEOs will not only provide success to the practitioner but also deliver a great user experience!