Hummingbird is a new search algorithm launched by Google on its 15th Birthday on 26th September, 2013 to bring about changes to Google’s search experience and search algorithm.
This algorithm brings improvements to Google’s Knowledge Graph, thus making it simpler and faster for people to get access to the answers of their questions. Hummingbird is also claimed to be smarter whereby, it can provide answers to questions, filter the answers and also give you a comparative data. One need not click away from the search results to the web, the search results itself will be provide to the users.
The purpose of Hummingbird is to give the right answers at the user’s fingertips with the anticipation of what they need and assisting them to build their results and queries.
The mobile search results page has also been redefined. Hummingbird is simpler and more understandable, optimized with results so one can focus on the answers they are looking for.
Google has tried to streamline the algorithm so as to improve the retrieval of complex searches via their knowledge graph. The search results page is also longer so as to provide wider exposure for sponsored ads and in turn, the ad sales and revenues. The algorithm has been optimized for artificial intelligence, semantic analysis, and understanding language to fulfill the dual objective of improving revenues and time on site.
Due to the pragmatic shift to mobiles, Hummingbird gives Google the foundation to evolve as mobile searches grow and complex experience of seeking information on it.
Hummingbird is not just an algorithm that impacts general search quality but also focuses on artificial intelligence, data retrieval, and accessibility of data and presentation to users. It is focused on Natural Language Processing that understands complex languages. It is also a way to present and reuse new services so as to improve the search result.