Link Building Strategies for Enterprise Level SEO
Link building is essential for every business, including SEOs that is because enterprises require huge investments, results and thus, visitors. Link building for an enterprise needs to be scalable in nature attracting large traffic. Some of the strategies suitable for an enterprise’s needs include:
- Industry Studies – Every enterprise conducts studies, which are relevant to its consumers and worthy of making the news such as internal statistical studies conducted or consumer interests and so on. Publishing one on these internal studies worthy of news may result in lot of recognition, respect and link equity for the enterprise. Enterprises which cannot conduct and publish such studies due to lack of resources can sponsor or purchase it, which may lead to various benefits such as visibility and exposure amongst traffic volume.
Also, if the studies are understandable, visually attractive and actionable, the results may lead to better results. The study or news need not be very informative, but it should look eye catching, well-designed, and worth sharing.
- Blog Acquisition –Individual links and re-optimizing the website by changing the keywords or updating content usually becomes cumbersome and expensive for large enterprises. Though this might work well for small ones. For enterprise level businesses, acquiring entire blogs becomes much more cost effective and beneficial.
Many enterprises even hire the blogger along with buying their blogs so as to capture their natural links, skill-set and loyal clients’ base. Such content from the acquired blogs are relocated and each individual page is redirected to the enterprise’s website.
Most individual bloggers are willing to sell their blog and their content writing services in exchange for secure income and enterprise brand recognition.
- Celebrity Content –Several websites have content articles written by famous celebrities such as Bill Gates, Richard Branson, and President Obama have gained higher traffic volumes, visitors and recognition.
Most of the celebrities write content purely to get exposure on popular websites, but that allows the site to earn financial compensation too with the visitors’ numbers.
Many websites are familiar with the demand and visibility that celebrities can provide them with for which they have even hired known writers to even write for the celebrities. These celebrities bring fame and authority to the blog while attracting large numbers of natural link profiles.
- World-Class Tools –Most of the popular websites such as Google, Facebook, Twitter, WordPress and YouTube have earned their fame from having writers pen down their experiences and share the same with the world.
Even content in certain circumstances is built around the large number of linking domains by people wanting to share their experiences and speak their mind. This encourages detailed, first-hand content with positive results, which in turn brings in readers and increases traffic on the website.
SEOs for enterprises, though with similar fundamentals as blogs and articles require one to think from a macro perspective and earn huge results. This usually means taking a page from the most popular website that might include celebrities post, studies, mergers, and acquisitions, links among others.