Managing Advanced Link Building Campaigns
A link building campaign is the process of trying to increase the number of links to one’s website accompanied usually with some objective. Assets belonging to the website are used to obtain links along with an asset such as product, service or content.
Various components are used in a link building campaign, which are both crucial and essential, thus, the combination of the available resources is integral.
Most of the links built are usually due to following up with people, usually with bloggers that symbolises genuineness. In order to do this properly, one needs to be organized and maintain a record of the replies they get. This helps in eliminating unwanted people. Thus, there are several means to manage the campaigns effectively and efficiently such as:
- Google Spreadsheets – Spreadsheets like Excel are invaluable to manage multiple teams or people working on the outreach. When one sends link opportunities to clients explaining as to why they need to obtain the link, the client is not aware of regularly happenings. Hence, to be in touch with this, one needs to be apprised of what’s the team’s process in order to handle the client’s preparations. For this, the spreadsheet helps. Google docs allow one to list their link building activities, share and update them. Some of the items the link building spreadsheet include – URL, email and contact details, date identified, outreach date, response, next steps, etc.
- Raven Tools – These tools provide features such as CRM that adds contacts and tasks based on those contacts.
- BuzzStream – BuzzStream has many tools for finding contact information of the past along with organizing contacts and interactions. It also has a CMS feature that helps one add emails, actionables, social profiles, etc., to each contact. The tool also helps one to outreach directly from the platform keeping everyone involved informed of all the communications. BuzzStream also has an interesting feature called the Twitter conversation tracking with helps to track interactions with contacts.
- Gmail Responses – Gmail helps to keep ready templates of good outreach emails that require much less effort and time. This template is a good starting point that helps save one from having to rewrite a new email every single time while bringing about consistency. Gmail also has its canned response feature found in the Labs section, which helps in creating templates.
- YesWare –Outreach portions are the toughest parts about link building and YesWare, a Gmail add-on helps to track emails when they are opened. Tracking open mails and setting follow-up reminders can be done with this.
- Boomerang – Boomerang is a Gmail add-on that resends messages to the recipient if they do not respond, open the message or don’t click the message.
- Twitter Lists – This helps one to add whomever they want, make it private, add descriptions, share them and make as many as one wants. This helps in organization, finding potential link opportunities and build relationships.
Running and managing link building campaigns are imperative to the current and future success, which can be properly organized with the above mentioned tools.