A landing page is generally that single web page, which appears by clicking the link of the website from search results or the online sponsored ads. The landing page is basically the main page for the promotional purpose to which a user is redirected by following the search results or a visible online advertisement.
Google is always attentive towards its servings to its users with quality search results. And when we talk about SEO, Google has implemented a certain set of rules and regulations.
Let it be an adventure or any piece of art, any experience is incomplete until you click it and keep a memory to cherish lifetime. And it would be even better if one can share their exciting stuff the world.
As everyone is getting addicted to Instagram, it is not surprising that it has become first priority for private users as well as the brands. Nearly 40% of the world’s leading brands have chosen this platform and exhibited company culture, connected with their fans to build the reputation of their company.
Instagram is an online mobile-photo sharing, short video sharing and interactive social media platform. It allows the users to click picture or shoot mini video clips and publish along with the other social networking websites like Facebook, Twitter or Tumblr and Flickr.
You may have heard news lines like ‘the white house gets on Tumblr’ or ‘NASA Joined Tumblr’. And maybe it has raised a curiosity in your mind to know about this innovation in social networking website. Well, if you are here to fetch some information regarding this then you are landed on the right place.
You may have heard about QR codes. And you want to know more about that. Well this is the right place. This piece of information will give you all the knowledge about QR codes that you need to use them.
Wixis an idea of making your website building experience with full of ease and satisfaction. This was an idea of 3 tech brains, which came into existence to enable the users to give reality to their websites without limiting their creativity. It gives identity to your vision of online business.
Everyone has a right to speak and raise the opinion! Especially, in this era, where the youth of 2015 has tremendous general awareness. With an internet as necessary as your daily chores, it is easier for an individual to reach to the masses and express his/her views on the web based platform.
With all new definition of marketing and branding, and integration of digital marketing with the conventional techniques, SEO (Search Engine Optimization) has a vital role to play in your promotional strategies.
SEO is an organic or a natural way of appearing in the top results of the search engines as per the query entered by the users. For example, if you are a baker and some user searched for fresh breads around that area, your result appears in the top results of the search engine. To appear in the top 10 results of any search engine, there are certain techniques through which a promoter/seller can appear in the top 10 results. These techniques are optimizing the search results. Hence, the term Search Engine Optimization or SEO! Search engines like Google and Bing inculcate analytics, which provide the information about the web search queries (entered by the users). SEO techniques affect the visibility of the website of the promoter in the search results as per the queries entered by the users. Search engines use their complicated algorithms with which websites users search for.
Keywords: the most important part of SEO for any merchant or promoter, are the phrases or the queries entered by the users in the search engines. The search results are highly contextualized in nature and show the results as per your locations. So, by editing the content of your website and adding the relevant keywords searched by the targeted audience is one of the techniques of SEO.
There are several other techniques like getting indexed with the search engine, cross linking: placing the links of the more important page in the other pages of the same website, which increases the visibility, editing and adding the relevant terms or keywords in page’s meta data in title and meta description. All these activities improve the visibility over the search engines and place your website in the top results of the Search Engine top results. Editing and constantly updating the content and website gives an additional advantage during the search results of a particular website.
Apart from all these ethical techniques, which are called as “white hat” techniques, there are other techniques that are unethical and are called as “black hat” techniques. These techniques are ones, which search engines don’t approve of. Activities such as stuffing unnecessary keywords, hiding texts (by using the same color as of background) are the examples of the black hat SEO activities. Other techniques like cloaking, where the content presented to the spiders of the search engine is different from the one shown to the browser.
Search Engines take a very strong action against the promoters who make use of these black hat techniques by blacklisting their websites or permanently blocking the website from appearing in even the search results. In 2012, Google launched a platform Google Penguin, which is used to punish and penalized the promoter who use the black hat techniques by manipulating the search results.