Hummingbird is a new search algorithm launched by Google on its 15th Birthday on 26th September, 2013 to bring about changes to Google’s search experience and search algorithm.
Post 2014, YouTube has taken over the digital marketing space by storm and has gained the name for the second largest search engine. Various books written by Jason Miles highlight the importance of YouTube as a popular marketing platform.
Today, the marketing world is shifting from outbound to inbound marketing. In outbound marketing where people are interrupted with TV commercials and direct mail. On the other hand, inbound marketing engages people in interactive experiences. It includes the users and makes a person feel a part of the communication. It makes the person feel important by consider their needs and opinions. Thus, inbound marketing concentrates more on “pulling” the audience rather than “pushing” them to the brand/ website thereby making them willingly participate in the marketing.
Various SEOs often get penalized in various manners by Google while trying to compete with other search engines such as Penguin, Panda, and Hummingbird. Penalties often lead to websites suffering from drop in traffic volumes and in turn, revenues.
The main objective of any SEO is to ensure the visibility of quality traffic volumes on any website. One of the most effective means of increasing traffic volumes on a site is getting a large number of high quality links directing to the particular website in the right context.
Every organization’s SEO should be regularly updated and aligned to its goals and adopted at all levels in the entire company. Goals and SEO should be in consideration to the user’s needs and wants.
Search Engine Optimizations (SEOs) are one of the most effective methods to improve the traffic volume to a website by obtaining a high ranking in the Search Engine Results Page (SERP) of Google, Yahoo,and others. SEOs usually adopt two techniques to improve their website position in SERPs namely:
One of the biggest issues for content marketers is the lack of time to create an impact on the reader as their attention span is being significantly compressed due to bandwidth. In order to improve this, listed below are 10 steps one can take to scale their content marketing strategy to more effective and efficient ways.
Creating appealing content for clients, especially when one isn’t an expert in the industry is a hard task for many SEO marketers. Despite being experts in the field, SEO practitioners are expected to deliver exemplary content that adds substantial value to the readers. In such cases, content writing becomes a challenging task especially when a writer is responsible for handling clients belonging to different business niches. Besides, supplementing general research to produce a well-written content article, there are various other tactics and tips, which a content writer can use to better their results.
Link building is an integral part of online marketing, which not only improves the SEO but also helps in the discovery of the website by generating leads, connecting with other publishers and building a stronger brand presence and rank. Though, natural links is what search engines prefer websites to do, artificial link building is crucial too.