Day in and day out, you will come across million of minute problems that may not be drastic. It could be a petty fight with a sibling or misunderstanding at work, but they keep adding till you can’t handle anymore. When stress levels keep rising, you tend to search for a source of comfort something that will distract you for some time. Some people opt for comfort food, while some opt for an emotional shopping.  More popularly known as, ‘Retail Therapy’, which is defined as, ‘The practice of shopping in order to make oneself feel more cheerful. There is a popular saying, which says, ‘When the going gets tough, the tough goes shopping.’ But the main question is how much shopping is enough to give you emotional satisfaction; you might not realize when you have crossed the line.

Shopping creates a distraction from problems and people may opt to let emotions take control and go overboard with shopping. You might not need that scarf or that new jacket, but a slight fight in the office may leave feeling down and the next thing you know, you are out shopping. This may appear to be harmless, but you might have not even grasp that you have become an emotional spender, which means buying things that you do not require. Though there is nothing wrong in this, but there is a line, which if crossed can get you addicted to shopping. This means, that you let your emotion take control and even if you are not feeling down, you will find excuses to shop. Therefore, given below are ways to that will prevent you to be an emotional spender:


Avoid Advertisement: Advertisements of any kind are persuasive in nature, which can easily influence your decision. If you keep away from advertisement, you won’t be aware about the things that are available in the market. The urge to buy will also reduce, if you are unaware about the products. Keep away from online advertisement or even browsing on online stores. This is a small step, but can be extremely help if followed properly.

Explore different activity: Emotional spending stems from disturbed situations, but shopping your sorrows away is not the only option. Whenever you feel the urge to shop take a minute and try to analyze the situation. Ask yourself if this is something that you require or are letting your emotions take over. Act accordingly, if this is a little retail therapy stop and find an alternate activity. There a zillion things to do. Find an activity that can distract as effectively as shopping could. A physical activity can be helpful, you can go to a gym, burn some claries along with the bad mood. Or explore a new activity of your choice.

Make a list: Like in many situations drawing up a list can help you here as well. If you have a list of things that you need and don’t need you will have a clear idea that what you are buying is not something you need. So, the next time the urge hits you, you will recognize for what it is.

Emotional spending can be gratifying along with distracting you from your problems. But unfortunately, it is momentary. Therefore, you need to find ways that are permanent and more importantly beneficial.