With all new definition of marketing and branding, and integration of digital marketing with the conventional techniques, SEO (Search Engine Optimization) has a vital role to play in your promotional strategies.

SEO is an organic or a natural way of appearing in the top results of the search engines as per the query entered by the users. For example, if you are a baker and some user searched for fresh breads around that area, your result appears in the top results of the search engine. To appear in the top 10 results of any search engine, there are certain techniques through which a promoter/seller can appear in the top 10 results. These techniques are optimizing the search results. Hence, the term Search Engine Optimization or SEO! Search engines like Google and Bing inculcate analytics, which provide the information about the web search queries (entered by the users). SEO techniques affect the visibility of the website of the promoter in the search results as per the queries entered by the users. Search engines use their complicated algorithms with which websites users search for.

Keywords: the most important part of SEO for any merchant or promoter, are the phrases or the queries entered by the users in the search engines. The search results are highly contextualized in nature and show the results as per your locations. So, by editing the content of your website and adding the relevant keywords searched by the targeted audience is one of the techniques of SEO.

There are several other techniques like getting indexed with the search engine, cross linking: placing the links of the more important page in the other pages of the same website, which increases the visibility, editing and adding the relevant terms or keywords in page’s meta data in title and meta description. All these activities improve the visibility over the search engines and place your website in the top results of the Search Engine top results. Editing and constantly updating the content and website gives an additional advantage during the search results of a particular website.

Apart from all these ethical techniques, which are called as “white hat” techniques, there are other techniques that are unethical and are called as “black hat” techniques. These techniques are ones, which search engines don’t approve of. Activities such as stuffing unnecessary keywords, hiding texts (by using the same color as of background) are the examples of the black hat SEO activities. Other techniques like cloaking, where the content presented to the spiders of the search engine is different from the one shown to the browser.

Search Engines take a very strong action against the promoters who make use of these black hat techniques by blacklisting their websites or permanently blocking the website from appearing in even the search results. In 2012, Google launched a platform Google Penguin, which is used to punish and penalized the promoter who use the black hat techniques by manipulating the search results.

We have all seen blogs on internet, it is one of the most popular sources of information today that people are browsing and loving it. But there are few that are still unaware about the whole phenomena.

A businessman while setting up his/her business requires a few essentials without which the company cannot be established. One such thing is the logo of the company.

It was the year 1999 that Elance was first launched. The name, Elance drew its inspiration from Harvard Business Review article that was published in the year 1998.

Upwork, was formerly known as Elance-oDesk and it is work platform for online users. It is a company that is known global. In this platform independent professionals and businesses collaborate and connect to work together remotely. Upwork was rebranded into Elance-oDesk in the year 2015.

Social Media is the next big thing today, having website does not suffice. Social media marketing through sites like Twitter and Facebook have become very important and it’s time to start using it.

Many people don’t understand a need for website or even the concept. So, first lets clear out what is a website, a website is a single domain which consist different web pages regarding a particular topic, business etc. More than this most people don’t realized its importance of a website. The various benefits a website can help you achieve in your business are amazing!

If you don’t have a website for your business, there are great many opportunities that you are losing on. Establishing a website alone can accomplish and fulfill many different marketing strategies that will help your business grow far beyond your imagination.

The first thing as a business owner, you have to be aware is who are your consumers are. Along with this you need a way that your consumers can get in touch with, know what you are offering. This is where a website comes in it will get your consumers to you.

One of the benefits of website is that it is cost effective. While you are creating the website, you will know how much will it cost. This also gives you the power to control the price. You can also show your products on your website through which there is a possibility that consumers can buy. This is way cheaper that a store and can bring in more profit. Strategically developed website can do wonders on saving cost.
The other good thing about having your own website is that you will have access to it all the, be it day or night. This also means your consumers also have the access 27X7, unlike a store, where there is limited time. Convince is soothing else that you enjoy when you have your own website.A smart business is developed after realizing all possibilities. This convinces is for both you and your consumers.
Credibility is something else a website would bring in to you. Creating a website lets your consumers know you where they can read about your products. It also gives you a chance to present yourself in the best way possible. People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. Also remember, the more customers and visitors you have the more sales you will generate which in turn will up your credibility.

The idea of the gathering worldwide knowledge in one place is an ancient one. There have been millions of encyclopedias on various subjects giving a complied knowledge of the subject. 

The main aim every business pursues is to be successful and earn profit. But there are few who achieve this goal in a short time, one such example is the startup is mobile app Uber. Uber is currently operating in 57 countries and in over 300 cities worldwide.

Uber started like any other company with a simple idea five years ago by Travis Kalanick, with Garrett Camp the co-founder. The idea started when Travis Kalanick couldn’t find a cab in Paris to attend a conference. They built on this idea, trying a way to solve the transportation problem that would be easy and fast and something that uses the digital technology.

Thus, Ubercab was founded in 2009, an app that offers convenience, safe and reliable car service. The venture connected passengers and drivers through a mobile app. The app was used in San Francisco in June 2010 and soon after, Uber expanded to not only other cities, but to countries worldwide.

There are a lot of factors that have contributed to Uberapp’s success. One of the reasons was because the founders planned the revenue model well; they knew what they wanted and how to get there. Every plan was executed with accurately contributing to the growth. The model should be specifically defined, especially in the case of a startup company, as it will guide the future flow of the start-up, and that is what the founders did.

Uber’s idea of making transportation safer, faster and comfortable mode struck a cord with customers thus, finding support from the people even after facing some problems regarding the app. Though the company was facing a number of problems regarding the replacement service etc, the founder stuck out and faced problems. This factor played a major role in the success of the company.

The other factors that contributed wad that Uber has had a proactive and was aggressive in pursuing expansion. Taking a risk was never a problem for them, they experimented with their plan and expanded national and internationally. This attitude of theirs was a magnet for both investors and customers.

Energy and persistence also plays an important role in the success of a business. Both which was present in tremendous amounts in the founders. Kalanick had a vision that he pursued with energy and persistence. He saw what the market would need in the future and catered to the need today.

Take your time at the same time, necessary. The people behind Uber believe taking  one step at a time will help in the long run. The company certainly had many ups and downs, but they took one step at a time solving each problem as they went along. They took every obstacle as a puzzle to be solved and over coming to reach the final goal. They did not let the problems, be it legal issues or negative remarks in social media or anything they stood strong and focused in their end goal. These factors have made Uber an inspiration for many start-ups.

Social Media Marketing is fast becoming the largest platform to advertise and expand business in. The competitions between restaurants are extremely fierce and require a lot of marketing and visibility in every possible way. Even though businesses, including restaurants, know that social media marketing has become the “it” thing, they just don’t know how to use it for their benefit.