You may have heard news lines like ‘the white house gets on Tumblr’ or ‘NASA Joined Tumblr’. And maybe it has raised a curiosity in your mind to know about this innovation in social networking website. Well, if you are here to fetch some information regarding this then you are landed on the right place.

Tumblr is a micro blogging platform that enables users to post multimedia and other content in a form of the short blogs. It is a social networking website in which users can follow others posts as well as keep their posts on private mode. Tumblr hosts over 248 million blogs and more than 111.9 billion posts, which makes it a bigger blog hosting website worldwide.

Tumblr was founded by David Karp and has its headquarters in New York City. Karp was always interested in Tumble logs (short-form for blogs) and was searching for someone to establish a platform that enables users to post short-blogs. But after waiting for so long, Karp decided to do this task on his own. Karp and developer Marco Arment started working on the construction of Tumblr logging platform year 2006 and launched Tumblr in the year 2007. Within 2 weeks of its launch, this service had covered the milestone of 75,000 users. On April 18, 2012, Tumblr announced its first sally with paid advertisement and on 8th June, 2012, Tumbler featured its first major brand advertisement of Adidas.

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After achieving a tremendous growth in social networking sector, on May 20, 2013, Yahoo made an announcement of acquiring Tumblr FOR $1.1 billion. As many of the users were not happy with this announcement, it gave rise to a petition and achieved almost 170,000 signatures which lead to the continuation of David Karp as a CEO of Tumblr. This deal was finalized on 20 June, 2012.

Due to the popularity Tumblr, it became beneficial from a marketing point of view. It provides the impeccable brew of content marketing and social media, the two essential requirements of SEO to drive traffic to the concerned landing page. With this benefit, the other worthiness of Tumblr for the business has been to reach the young audience. It is also indefectible platform for those brands, which depend majorly on visual factors.

Unlike many other complicated blogging websites, Tumblr is known for its simplicity. It is the easiest way to start blogging. Within a span of minutes you can notice your blog is on and running. It also gives access to pre-made blog layouts which makes blogging so much easier for non tech users. It also allows you to fix a post for future updates. As Tumblr is always attentive towards simplicity and ease, they have launched an app for an easy access over smartphone.

Due to its popularity among users, many celebrities like Britney Spears, Coco Rocha, Beyoncé, Joel Madden, and even U.S. President Barrack Obama chose this platform to stay in touch with the world.

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